The Challenge
Robert Hidey Architects (RHA) has been pioneering housing trends that have re-defined residential living throughout North America and the world for more than 20 years. However, despite innovative work with more than 100 top development companies and winning hundreds of design awards along the way, RHA remained under the media’s radar.
The Approach
Robert Hidey Architects (RHA) had one very valuable asset, a consistent record of quality work. Working closely with RHA, Barbara Pressman Public Relations set about publicizing many recent notable projects by RHA, ensuring that the firm’s achievements were highlighted alongside Robert Hidey’s expertise in both the local and foreign media.
The Results
RHA projects have been featured in lifestyle magazines and regional publications including Ocean Home Trends Home Design and Western Art and Architecture, Orange County Register and Orange County Business Journal. Not only has RHA received attention nationally, but BPPR also introduced his work abroad with articles in Residence and a cover article in Discerning Lifestyle—both Chinese magazines. Vivir Bien, a Spanish magazine, HdL, an Israeli magazine, and ID magazine, a Russian publication, also covered its projects with generous multi-page features.
In addition to securing the opportunity for Hidey to design a model small-lot and efficient home for Builder, the homebuilding industry's most significant publication, Hidey has been an expert voice in Multihousing Professional, Residential Design+Build, Custom Builder and Professional Builder, speaking about trends in multifamily housing, kitchen design, detached, small-lot design and outdoor living design. BPPR has ghostwritten articles on outdoor rooms for BuilderNews, senior housing for 50 Plus, and community planning for Builder and Developer on behalf of the firm. BPPR also gained wide media exposure for the firm when Hidey was inducted into Builder magazine's William S. Marvin Hall of Fame for Design.
Most recently, the Wall Street Journal prominently featured the newest Californian development designed by Robert Hidey Architects -Lambert Ranch- in the Friday Journal, quoting Bob Hidey in depth about the new residential design trend in multi-generational homes. This project secured two Grand Awards at the PCBC- in the new multi-generational concepts category and as a single-family detached home over 3,500 square feet.
